Customer Data Capture – Get It Right This Christmas
The run up to Christmas is one of the busiest times of year for the hospitality industry. Top priority for all this festive season will be to ensure customers get the best service. But how will this be monitored?
Getting customer data capture right first time can be a challenging task. Getting it wrong this year will most definitely impact your business in the following years to come.
- Where did we go wrong?
- What did our customers like best?
- How can we improve next year?
- Which marketing campaigns were most effective?
Without the correct customer data capture process in place, you may find yourself scratching your head when trying to answer the above questions.
Form design is just as important as the questions asked, making it easy for your customers to complete the information is the key to capturing that all important data. Outsourcing your requirements will ensure the correct method is used.
Paper forms can be designed with optimum data capture, allowing intelligent scanning software to read and extract information automatically. This solution significantly reduces manual data entry and increases the accuracy of your data (click here for further information).
Paperless forms allows those working in events to capture information in real time. Data is fed straight back into the business, enabling staff to report and respond quickly and efficiently (click here to find out more).
Cleardata can provide a one stop shop for your customer data capture requirements, from form design, print and distribution to capturing data on return.
Other services include:-
- Data management
- Bespoke reporting
- Spreadsheet design
- Data analysis
For further information about Cleardata’s customer data capture services, contact our team on 0800 046 8083.